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American Window Systems: Enhancing Visibility and Lead Generation
See how this vinyl window manufacturer grew their online visibility and attracted more quality leads through targeted digital strategies.
Company Overview
American Window Systems, a family-owned business serving North, Central, and Houston, Texas, sought to expand their online reach and improve lead acquisition. Despite a strong reputation in the vinyl window manufacturing industry, they faced challenges in connecting with online customers. Partnering with a digital marketing agency, they implemented targeted strategies to boost visibility, traffic, and lead generation.
Time Period
April 1st - May 30th, 2024
Project Name
American Window Systems
Industry
Manufacturing
Key Achievements

1

Traffic Growth
Page views increased by 172.32%, event count by 71.09%, and desktop users by 40.27%.

2

User Engagement
First visits increased by 10.22%, new users by 10.02%, and overall users by 7.06%.

3

Regional Performance
Arlington traffic increased by 21.07% and Fort Worth traffic by 4.08%.

4

Session Metrics
Session starts increased by 4.74% and returning users by 4.03%.
Report Index

1

Traffic Insights
Covers traffic overview, organic overviews, engagement events, traffic demographics, new vs returning visitors, desktop vs mobile visitors, and traffic sources analysis.

2

SEO Tasks Completed
Details the SEO tasks that were accomplished during the reporting period.

3

Next Month's Plan
Outlines the strategies and tasks planned for the upcoming month to further improve performance.
Traffic Overview
Key Metrics
This month saw significant growth across various metrics: - 1.7K users (7.06% increase) - 1.7K new users (10.02% increase) - 16K views (172.03% increase) - 24K event count (71.09% increase)
Visual Data
Comparison
Engagement Events
Traffic Demographics
Top Regions
The total US traffic is 1094, with maximum traffic from: - Dallas - Fort Worth - Boardman - Ashburn - Columbus - Arlington - New York
Regional Growth
- Arlington traffic increased by 21.07% - Fort Worth traffic increased by 4.08%
Visual Data
Visitor Analysis
New vs Returning Visitors
This month, we have 1.7k New Visitors and 179 Returning Users. New Users have increased by 10.02% and Returning Users increased by 4.03%.
Desktop vs Mobile Visitors
This month's visitor breakdown: - Desktop: 1,052 visitors (40.27% increase) - Mobile: 652 visitors - Tablet: 33 visitors
Conclusion and Next Steps
1
Review Achievements
Analyze the significant increases in page views, event counts, and user engagement to identify successful strategies.
2
Address Challenges
Although no specific obstacles were mentioned, continue to monitor for potential issues and areas of improvement.
3
Plan for Next Month
Develop strategies to further increase user engagement, focusing on areas with the highest growth potential.